An established e-commerce brand with traffic but stagnant conversions. Fixed the funnel, optimized for purchase intent, and nearly doubled purchases from organic search alone.
This e-commerce brand had steady organic traffic. Their category and product pages ranked. But the conversion rate was stuck. Visitors browsed and left. The checkout and cart pages were underperforming relative to the traffic volume.
The issue wasn’t getting people to the site. It was what happened after they arrived. Product pages lacked purchase intent signals. Internal linking sent users in circles. The path from landing to checkout had friction that Google couldn’t see but customers felt.
Focused on converting existing traffic before chasing new traffic.
Mapped every landing page to its conversion outcome. Found that 60% of organic traffic landed on informational pages with no clear path to purchase. Built internal links and CTAs connecting every page to a product.
Rewrote product page content to match commercial search intent. Added FAQ schema, review schema, and product schema. Optimized checkout flow for mobile. Each product page became a conversion machine.
Set up proper GA4 event tracking for every step in the purchase funnel. Identified exactly where users dropped off. Fixed each leak point week by week. Turned browsers into buyers.
Full site crawl. Conversion path analysis. Identified 23 pages driving traffic with zero conversion path. Mapped every organic landing page to its funnel outcome.
Rewrote product descriptions for purchase intent. Implemented Product, FAQ, and Review schema. Added trust signals (reviews, guarantees) to high-traffic pages.
Built conversion bridges from blog posts to product pages. Added “related products” and “frequently bought together” sections. Every page now pointed toward a purchase.
122 purchases in a single week. Purchaser rate hit 32%. Organic search became the #1 acquisition channel by session volume. First-time purchaser rate up 34.8%.
Two views of the same account. Scroll each sideways.
30 minutes. We’ll pull your data and show you exactly where your funnel is leaking. No pitch. Just numbers.