Case Study: AlmaBetter’s Climb to #1 in Data Science Education SEO

Discover how Digixfly helped AlmaBetter outrank massive competitors and become a leading name in India for data science certification through a high-performance SEO strategy.

AlmaBetter Logo

Client Overview: AlmaBetter

AlmaBetter is a leading edtech platform in India that offers outcome-driven data science and software engineering programs. Their mission is to make high-quality tech education accessible and job-oriented, equipping learners with the skills to succeed in today’s tech-driven world.

With a performance-based curriculum and guaranteed job assistance, AlmaBetter stands out as an innovative force in the online education space. But with rising competition from massive edtech players, they needed to dominate Google’s first page—particularly for high-intent keywords like "Data Science Certification Program."

The Challenge

AlmaBetter had great content and student outcomes—but they lacked strong search presence. Their site wasn't ranking for high-traffic, high-conversion keywords like "data science course in India," and they were missing out on thousands of potential leads. Competing against giants like upGrad and Simplilearn, they needed a strategic SEO partner to transform visibility and drive traffic that converts.

Our Strategy

  • 📈 Keyword Intelligence: We analyzed over 500 high-value education-related keywords and focused on targeting mid to high intent phrases like "data science certification," "best data science course India," and "job-guaranteed coding program."
  • 📚 Content Marketing: Created 100+ in-depth SEO-friendly blogs, guides, and FAQs targeting informational and commercial queries.
  • 🔗 High-Authority Link Building: Built backlinks through guest posts on tech and education platforms, earning AlmaBetter a strong domain reputation.
  • 🛠 Technical SEO: Fixed crawl errors, optimized Core Web Vitals, improved site structure, and built a topic-silo for program pages.
  • 📍 Local + National Targeting: Implemented hybrid strategies to rank both locally and nationally for relevant programs.

The Results

  • 🥇 #1 Position for “Data Science Certification Program” in India
  • 📈 Ranked for 100+ New Keywords in under 12 months
  • 🔗 150+ Quality Backlinks Earned
  • 📊 Massive Traffic Spike: View SEMrush Graph
  • 🔥 Tripled Visibility for high-converting landing pages
“Digixfly brought structure, vision, and growth to our SEO journey. The results speak for themselves—we’re at the top, and we’re staying there.”

— Team AlmaBetter

Want to Dominate Google in Your Niche?

Like AlmaBetter, your brand can rise above the noise. Let’s talk strategy and take your organic growth to the next level.

Get Your Free SEO Proposal