An Orlando home remodeling company. Complete website rebuild. First week after launch: 30% more organic traffic, 38 phone call events, and a 14.4% jump in new users actively looking for remodeling services.
This Orlando-based home remodeling company had an outdated website that wasn’t generating leads from search. Their service area was competitive — dozens of remodeling companies competing for the same Orlando keywords. The old site had no location-specific pages, no service silos, and no conversion path beyond a generic contact form.
We rebuilt the entire site: new architecture, new content, new conversion paths. Every page was designed to answer a specific search query and lead to a phone call or estimate request. This case study covers the first 7 days after launch — the earliest signal that the strategy was working.
Every page built to answer a specific search and generate a lead.
Built dedicated pages for each service in each location: Kitchen Remodeling Orlando, Bathroom Remodeling Orlando, Home Additions Orlando, Whole Home Remodeling. Each page had unique content, local signals, and a clear phone CTA.
Built an About page, project gallery, and before/after sections. Added LocalBusiness, Service, and Review schema. Created the trust signals that home services buyers need before they pick up the phone.
Every page ended with a phone number or estimate form. No dead ends. The site architecture naturally guided visitors from “researching” to “calling.” 38 phone call events in the first week proved it worked.
205 active users (+12%). 175 new users (+14.4%). The remodeled site immediately attracted more visitors than the old one — and they were almost entirely new prospects, not returning customers.
39 organic search sessions in week one (+30%). The location-specific service pages began ranking immediately for Orlando remodeling queries.
38 phone call events. 2 contact form submissions. Visitors weren’t just browsing — they were picking up the phone. Direct response from organic search.
Top pages: Remodeling Orlando, Home Additions Orlando, Whole Home Remodeling, and the project gallery. The new architecture was working exactly as designed.
First 7 days post-launch. Scroll sideways.
30 minutes. We’ll review your current site and tell you what’s missing. Free. No pitch.