Case Study: How Marines Plumbing
Dominated Local SEO

From overlooked to overbooked—learn how this veteran-owned plumbing company skyrocketed to the top of local search and turned digital strategy into booked appointments.

Client Overview: Marines Plumbing

Marines Plumbing is a trusted, veteran-owned plumbing company based in Northern Virginia, proudly serving residential customers throughout Fairfax, Loudoun, Prince William, and surrounding counties. Founded by former U.S. Marine Shane Sewell, the company blends military values like honor, integrity, and discipline into every aspect of its operations.

Specializing in everything from leak detection and water heater installation to sewer line repair and emergency plumbing, Marines Plumbing is known for punctual service, honest pricing, and top-quality workmanship.

What truly sets them apart is their mission-driven approach—delivering elite-level service while giving back to the community and upholding the Marine Corps work ethic. With hundreds of glowing reviews and strong local roots, Marines Plumbing has become a name homeowners trust.

The Challenge

Despite offering exceptional plumbing services, Marines Plumbing struggled with online visibility in a highly competitive local market. Their website wasn’t ranking for key local keywords, and they received limited organic traffic. Most leads came from paid ads or word-of-mouth. The company needed a comprehensive SEO strategy to reduce reliance on advertising and boost organic growth.

Our Strategy

• 🔧 Technical SEO: Fixed broken links, optimized site speed, improved mobile usability, and submitted structured data to enhance crawlability.
• 🔑 Keyword Research: Identified high-converting local keywords using SEMrush and Ahrefs, targeting location-specific service terms.
• 📝 Content Optimization: Rewrote core service pages with SEO-rich content and created supporting blog content around plumbing FAQs and tips.
• 📍 Google Business Profile Optimization: Fully optimized GMB listing with geo-tagged photos, service areas, and regular posts.
• 🔗 White-Hat Link Building: Acquired backlinks from local directories, niche blogs, and partnerships with home improvement resources.

The Results

• 📊 380% increase in organic traffic within 6 months
• 📞 250% boost in monthly phone calls from search
• 📍 Top 3 rankings for over 15 high-value local keywords
• ⭐ 100+ new 5-star Google reviews collected post-SEO implementation
• 💰 60% reduction in ad spend due to improved organic lead flow

“Working with Digixfly has been a game-changer for us. Their SEO strategy not only got us to the top of Google, but it brought in more calls and more trust. Their team truly delivers.”

— Shane Sewell, Founder of Marines Plumbing

Ready to See Real Results?

Like Marines Plumbing, your business deserves growth backed by data and driven by results. Whether you're a local brand or aiming national, Digixfly can help you dominate search.