Google Business Profile – Your Storefront on Google

Your GBP is more important than your website for local search. Correct primary category, 100+ photos, weekly posts, seeded Q&A, and 80+ recent reviews with responses. Most profiles we audit are 30% complete. A fully optimized GBP produces results in 2-4 weeks.

Citations – The Quiet Ranking Factor

Your NAP must be identical everywhere online. One inconsistency – “St.” vs “Street” – erodes Google trust. We audit and fix existing citations, then build new ones across 40+ directories including local chambers, news sites, and industry associations.

Reviews – The Factor You Can Not Buy

A business with 80+ reviews at 4.7 outranks one with 15 at 5.0. Volume and recency matter as much as rating. Implement post-service text requests, train your team, and respond to every review. Target: 10-15 new reviews per month.

Optimize your GBP with correct categories, 100+ photos, weekly posts, and 80+ reviews. Build consistent citations across 40+ directories. Create unique pages for each city you serve. GBP drives 73% of local clicks – prioritize it above all else. Complete GBP checklist ?

GBP optimization: 2-4 weeks. City pages: 2-3 months. Competitive local terms: 4-8 months. Local is faster than national because competition is limited to your geographic area. Full timeline ?

$300-$800/month for most local businesses. Local is cheaper than national because the scope is smaller. Pricing guide ?

GBP and reviews – yes. Technical SEO, citations, and content at competitive volume typically need professional help. If you have 3-5 hours/week, DIY the basics. For competitive markets, hiring pays for itself.