There are many factors that go into making a website successful. One of the most important is optimizing the site for search engines. SEO, or search engine optimization, is the process of improving the visibility and ranking of a website in search engine results pages. There are many techniques that can be used to improve a site’s SEO, but the most important is to make sure the site is well-optimized for the keywords that are most relevant to the business.
Background:
The client had been operating their business for a number of years, but had never really invested in SEO. Their website was ranking for a few local keywords, but they were not getting the traffic they wanted or needed.
Objectives
The main objectives of the SEO campaign were to increase traffic to the website, and to increase leads and sales from the website.
Strategy
We implemented a number of different SEO tactics in order to achieve these objectives. Firstly, we conducted keyword research to identify the keywords that the client should be targeting. We then created targeted content around these keywords, and optimised the website for them. We also conducted link building outreach to build links to the website, and we monitored and tracked the results of the campaign to ensure that we were achieving the desired results.
The SEO campaign included:
On-page optimization
- Optimizing Titles
- URL structural analysis
- Internal linking strategy
- Meta Description optimization
- Heading tags [H1, H2, H3]
- Canonical
- External links
- Schema Markup
- Structured data markup
- SERP feature optimization
- Page speed optimization
- Mobile friendly optimization
- 301 redirects
- Resolving 404 Errors
- Robots.txt
- Sitemap creation and submission
- Configuring Google analytics
- Set up Google Search Console
- Google My Business Optimization
Off Page Strategy | Backlink strategy
When we first began to work for the client, The existing link-building was comprised of backlinks from weak website, directory submissions, etc. We started with:
- Toxic link removal
- Links from niche blog sites
- Niche and local citations
- High authority links from Quality websites
SEO Case Study results
The website’s organic search traffic had increased by 200% from the third month to the fourth month, with a total of 9,395 organic search visits in the sixth month. Organic traffic was literally More than double when compared to the same time period of before we started our SEO campaign.
Digixfly is one of the best choices you can make for your business to succeed online. when it comes to investing in a marketing strategy that works and produces proven results.