Ecommerce SEO Case Study: Real Results from Our Strategy
Discover how our comprehensive SEO approach transformed an online store's visibility, traffic, and revenue in just 6 months.
247%
Organic Traffic Growth
189%
Increase in Conversions
312%
ROI on SEO Investment
Client Overview
Our client was a mid-sized ecommerce business specializing in eco-friendly home goods. Despite having quality products and a functional website, they struggled with:
- Low organic search visibility
- High customer acquisition costs
- Poor conversion rates from existing traffic
- Limited brand awareness in their niche
With increasing competition in the sustainable home goods market, they needed a strategic approach to stand out and capture their share of organic search traffic.
Key Challenges
Technical SEO Issues
Our audit revealed multiple technical problems including slow page speed (4.2s average load time), improper canonicalization, and mobile usability errors affecting 38% of pages.
Content Gaps
The site lacked comprehensive product descriptions (average word count: 87 words), had minimal blog content, and missed opportunities for informational intent targeting.
Backlink Deficiency
With only 42 referring domains (many low-quality), the site lacked authoritative backlinks needed to compete for competitive keywords in their niche.
Our SEO Strategy
Comprehensive 3-Phase Approach
We implemented a tailored strategy focused on technical optimization, content expansion, and authoritative link building:
Technical Foundation
Fixed crawlability issues, improved site speed to 1.8s load time, and implemented structured data markup across all product pages.
Content Optimization
Developed 45 comprehensive product guides, launched a blog with 32 in-depth articles, and created 14 comparison/buying guides.
Authority Building
Secured placements in 18 industry publications, built relationships with 7 influencers, and created 3 viral content pieces earning 312 backlinks.
Implementation Timeline
Technical Audit & Fixes
Comprehensive site audit, speed optimization, mobile fixes, and schema implementation.
Content Development
Product page optimizations, blog launch, and creation of cornerstone content.
Link Building Campaign
Outreach to industry publications, guest posting, and digital PR efforts.
Optimization & Scaling
Performance analysis, conversion optimization, and strategy scaling.
Measurable Results
Our data-driven approach delivered significant improvements across all key performance indicators:
Organic Traffic
Increased from 8,200 to 28,500 monthly visitors
+247%Keyword Rankings
1,245 new keywords ranking in top 3 positions
+568%Conversions
Online sales increased from $42k to $121k/month
+189%Backlinks
Grew from 42 to 387 referring domains
+821%Ready to Transform Your Ecommerce Business?
Our proven SEO strategies can help your online store achieve similar results. Let's discuss how we can grow your organic traffic and sales.