
98.5% Increase in Organic Pageviews: SEO Solar Case Study
Discover how Sungold Solar boosted its visibility and revenue through an innovative SEO strategy and impactful case studies.
Solar Solutions That Deliver Results
SunGold Solar designs systems that outperform industry benchmarks—proven by data from 200+ installations nationwide.
0%
Higher energy efficiency than industry average
0+
Commercial installations completed in 2023
$0M
In client energy savings last year
A Market Leader Hidden in the Shadows
SunGold Solar had industry-leading products but was invisible online—costing them leads and market share.

Low Search Visibility
Critical keywords like "solar panel kits" and "commercial solar installation" ranked on page 3+, losing traffic to competitors.
Outdated Content
Blogs and product pages hadn’t been updated in 3+ years, with thin content and no SEO optimization.
Poor Conversion Rates
A high bounce rate (72%) and less than 1% inquiry rate despite quality solar products.
Limited Ad Performance
Google Ads cost $4.20/click with a 2% conversion rate—50% higher than industry benchmarks.
How We Reinforced SunGold's Digital Foundation
A tactical breakdown of the on-page SEO strategies that transformed their organic visibility
Strategic Keyword Mapping
We identified high-intent commercial and residential solar queries like "48V solar inverter for warehouse" and "off-grid solar kit for cabin", then aligned them with the most relevant pages.
Before:
Generic pages targeting "solar panels"
After:
Dedicated pages for each use case with semantically related keywords
- Eliminated keyword cannibalization
- Increased page relevance by 62% (SEMrush)
- Improved CTR by 28% on optimized pages
Meta Title:
Off-Grid Solar Kits for Homes & Cabins | SunGold Solar
Meta Description:
Power your home anywhere with high-efficiency off-grid solar kits. Free shipping and 24/7 expert support. Get your custom quote today.
Technical Foundations
We fixed critical issues that were holding back SunGold's search performance:
Core Web Vitals
LCP: 4.2s → 1.8s
Mobile Speed
Score: 42 → 92
Indexability
404s: 127 → 0
URL Structure
100% cleaned
- Implemented hreflang for international targeting
- Fixed canonicalization issues
- Added structured data for 18 page types
Before vs. After:
Old URL
/products?id=12345
New URL
/solar-kits/off-grid-10kw
Pages now score 90+ on mobile
Content That Converts
We transformed SunGold's content from technical specs to intent-matched resources:
Added Per Page:
- FAQs with schema markup
- Comparison tables vs competitors
- Real-world use cases
- Downloadable buyer guides
- Dwell time increased by 2.4x
- Pages now win featured snippets
- Generated 14,000+ organic clicks/month
Content Upgrade Example:
"How Much Solar Power Do You Need?"
Interactive calculator + downloadable guide
Local SEO Impact:
"Solar Installation Toronto"
Rank: #8 → #3
Clicks/Month
42 → 210
Organic Growth That Outperformed Industry Benchmarks
Within 12 months, SunGold Solar transformed from an invisible player to a top-ranked authority in solar solutions.
🎯 Targeted Keyword Rankings Achieved

▲ 87% of target keywords now rank on Google's first page for commercial solar solutions.

Last 3 Months Acceleration
- 32% increase in organic clicks (Google Search Console)
- 18 new commercial client inquiries from organic search
- Average position improved from 12.4 → 6.8 for priority keywords

All-Time Organic Traction
- 217% growth in organic traffic since project launch
- Top 3 ranking for "commercial solar panel kits"
- Zero to 14,000 monthly organic visitors in 12 months
Verified Google Search Console Data

Pattern Recognition: Seasonal dips (Nov-Jan) followed by 20% quarterly growth—proof of sustainable SEO strategy.
Beyond the Numbers
🏆 Authority Building
Featured in 7 industry publications as "Top Solar Solution Provider 2024".
🤝 Sales Enablement
Sales team reported 60% less price resistance due to educational content.
📈 Future-Proofing
Content assets continue gaining traction without additional ad spend.
✅ What This Proves
Solar companies can dominate online. Even in saturated markets, the right SEO and content strategy creates unfair advantages.
Education drives sales. Buyers don't just want products—they want trusted advisors who simplify solar decisions.
Foundations matter. Fixing basics like site speed and intent targeting compounds over time.
Want These Results for Your Solar Business?
At Digixfly, we build custom growth systems—not templates. Let's transform your digital presence.