The Difference Between Local & National SEO

Local Vs National SEO

SEO doesn’t only include keywords that are related to your product.

It’s the keywords related to your location (or lack thereof) as well.

You can have the best Pizzas in town, but if Google doesn’t know what town your pizza shop is inthey can’t tell people where to find you. The same applies to national and global businesses.

If you run an online business that allows anyone around the nation or world to buy from your store, but Google thinks you’re solely based in Austin, Texas–people will not see you in the national search results.

Google is smart. It’ll find a way to categorize you, which is why paying attention to your local and national SEO is so important. If you don’t tell Google your location, they’ll figure it out on their own.

With 5.6 billion searches per day, you can’t assume that Google will get it right.

That’s where local and National SEO comes in.

What is Local SEO?

Local SEO tells Google where your business is located. This is very important for brick-and mortar businesses. Google should know where your shop is located when someone searches for “pizza shops nearby me”. This is how you will appear in search results. Google My Business will allow you to direct people to your shop.

Local SEO keywords can be used on your website’s homepage, articles, or product pages to tell Google where you are located. If you live in St Louis, CA, you might use the keyword “St. Louis” in your content. 

pizza st louis

National SEO

Google can tell you if your business is serving Nationally through national SEO. Google can show users your business based on their search. Google will need to verify that.

With national SEO, somebody can search for organic bed sheets and see all of the options available (not just those based in their city). For ecommerce and businesses with digital services, national SEO is your best friend.

organic search result

This is not a competition for top-ranking positions. Your competition is with businesses in your area (or around the globe) that sell similar products. Your SEO strategy will be different from a brick-and mortar business trying to appear in the top Google results for pizza shops.

Who Should Use Local SEO vs. National SEO?

Your brick-and-mortar Pizza shop needs to use local SEO. But, your ecommerce make-your-own-Pizza kit thrives on national SEO. Figuring out which type of SEO to focus on comes down to your business:

Do your brick-and-mortar shops or online businesses exist?

Local SEO is important if you have brick-and mortar stores. Local SEO should be your main focus, even if there are multiple stores in different states. Your SEO strategy is built around the keywords in those cities. Make sure your Google My Business pages have your address, phone number and photos. Also, make sure you include reviews and product/menus information.

If your business is online, you can focus on national SEO. While having a Google My Business page can help your search rankings, your biggest priority is tapping into keywords to bring Google users to your website. This is where a robust SEO strategy comes into play, You can either hire a full-time staff member, a freelancer or an agency to manage this.

What options we have when it comes to SEO:

You can hire a full-time Head of SEO if: If you own a national company and need a long-term SEO strategy.

You can hire a freelance SEO expert: if you own a brick-and mortar business (local SEO), or an online business with a small number of products that you want to apply a national SEO strategy.

You can hire an SEO agency if: you want to set up your local SEO strategy or if you want an agency to handle your national SEO strategy long-term.


We wish SEO were as simple as tossing a few keywords into your content and seeing the traffic flow in. But, Google wants what’s best for their users, which means you have to work for your SEO. You have to prove that you’re the right fit for search queries, and that’s where the right SEO strategy comes in.

Take matters into your hands and tell Google where customers can find you. It’ll be guaranteed to work out better than if you let Google decide for themselves. We at Digixfly make sure we take care of everything

Book a call now .


Mohammad Aftab

Mohammad Aftab

Digital Marketer by Profession with over 5 years of experience | Google Certified in SEO | helped businesses to succeed on Google |

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