How Much Does SEO Cost? A Complete Pricing Guide for Small Businesses
Every agency gives you a different number. $300. $1,500. $5,000. Here is what you should actually pay – broken down by service level, industry, and what you get at each price point.
On-page SEO
Citation cleanup
Monthly reporting
Review responses
Content (2-4 pieces/mo)
Active review management
Link building
Community landing pages
Dedicated strategist
Aggressive content
Advanced links
CRO optimization
Industry Pricing Benchmarks
$400-$900/mo
Moderate competition, high lead value
$600-$1,500/mo
High patient lifetime value
$500-$1,200/mo
Visual-driven, high LTV
$600-$1,500/mo
B2B, high contract values
$1,000-$5,000/mo
Most competitive local niche
$800-$2,500/mo
Higher complexity, product volume
Frequently Asked Questions
Content volume, link building quality, and who does the work. A $300/month agency uses automation and junior staff. A
Almost always. Local targets a smaller area with fewer competitors. Most local businesses get solid results at $300-$600/month. National SEO plan for
Monthly is right for most. SEO is not fix-it-and-forget-it – competitors keep optimizing, Google changes, and content needs to grow. One-time projects followed by no ongoing work produce one-time results.
Track organic conversions, not just rankings. If you pay $500/month and get 3 new customers worth $600 each, your ROI is positive. What agencies should deliver ?
Want a real price for your specific business?
We will look at your site, industry, and competition – and tell you exactly what it would take to rank.
Related: Related article ? | Agency deliverables ?