Own Your Google Business Profile

Emergency home services searches convert at the highest rate of any local category. If you are not in the Local Pack top 3, you do not exist to someone with a flooded basement at midnight. Primary category must be your exact trade – not “Home Services.” Photos of your trucks, team in uniform, and real job sites build trust that drives calls.

Win the Review Game

A plumbing company with 200 reviews at 4.7 outranks one with 20 at 5.0 every time. Techs text the Google Review link immediately after completing the job. Train every technician. Make review requests part of the service workflow. Target: 10-15 new reviews monthly.

City + Service Pages That Convert

Create dedicated pages for each service in each city: “HVAC Repair Plano,” “Emergency Plumber Frisco.” Make them genuinely different – local landmarks, neighborhood testimonials, photos from that area. Never duplicate content with only the city name changed.

Industries We Rank

Content That Generates Calls

Highly competitive in most metros because every contractor knows a single emergency call covers months of SEO investment. The good news: most competitors have incomplete GBP profiles and stagnant reviews – doing the fundamentals properly puts you ahead quickly.

Text the Google Review link immediately after completing the job. Train every technician to ask. Make it part of the service workflow. Post-service text within 30 minutes gets 3x the response rate of next-day email. Target: 10-15 new reviews monthly.

Emergency guides (“What to Do When Your AC Stops Working”), pricing pages (“How Much Does a New Furnace Cost in [City]?”), seasonal checklists (“Spring AC Tune-Up Checklist”), and local content addressing city-specific concerns rank best and convert highest.

Start with your primary city. Dominate there first – build reviews, rank in the Local Pack, establish authority. Then expand to neighboring cities with unique pages for each. Never duplicate content with only city names swapped – Google penalizes that.